UJ-S-005: Create and Manage Ad Campaign

Sponsor creates and manages advertising campaigns

Journey Overview

Attribute	Value
Journey ID	UJ-S-005
Actor	Sponsor Admin
Goal	Create and manage ad campaigns for visibility
Trigger	Sponsor wants to promote products/services
Outcome	Campaign running and generating impressions

Preconditions

• Sponsor has active sponsorship tier
• Campaign credits available (if credit-based)
• Ad placements configured by organization

Journey Flow

Detailed Steps

1. Access Campaign Management

   Navigate to Campaigns:

   • Sponsor Portal → Campaigns
   • Dashboard → “Create Campaign” widget
2. Create New Campaign

   Campaign creation form:

   ┌─────────────────────────────────────────────────────────────┐
   │ Create Campaign                                             │
   ├─────────────────────────────────────────────────────────────┤
   │                                                             │
   │ Campaign Details                                            │
   │ ────────────────                                            │
   │                                                             │
   │ Campaign Name *                                             │
   │ [Spring Product Launch                          ]           │
   │                                                             │
   │ Campaign Objective                                          │
   │ ○ Brand Awareness (impressions)                             │
   │ ● Lead Generation (clicks)                                  │
   │ ○ Event Promotion                                           │
   │                                                             │
   │ Landing Page URL *                                          │
   │ [https://acme.com/spring-offer                  ]           │
   │                                                             │
   │ Campaign Description                                        │
   │ [For internal tracking purposes                 ]           │
   │                                                             │
   └─────────────────────────────────────────────────────────────┘
   
3. Select Ad Placements

   Choose where ads appear:

   ┌─────────────────────────────────────────────────────────────┐
   │ Select Placements                                           │
   ├─────────────────────────────────────────────────────────────┤
   │                                                             │
   │ Available Placements:                                       │
   │                                                             │
   │ ☑ Homepage Banner (728x90)                                  │
   │   Premium visibility • Est. 5,000 impressions/month         │
   │   Credits: 100/month                                        │
   │                                                             │
   │ ☑ Event Listings Sidebar (300x250)                          │
   │   High engagement • Est. 3,000 impressions/month            │
   │   Credits: 75/month                                         │
   │                                                             │
   │ ☐ Resource Library Banner (728x90)                          │
   │   Contextual • Est. 2,000 impressions/month                 │
   │   Credits: 50/month                                         │
   │                                                             │
   │ ☐ Email Newsletter                                          │
   │   Direct reach • Est. 10,000 recipients                     │
   │   Credits: 150/send                                         │
   │                                                             │
   │ Selected: 2 placements                                      │
   │ Total Credits: 175/month                                    │
   │                                                             │
   └─────────────────────────────────────────────────────────────┘
   
4. Upload Creative Assets

   Upload ad images:

   ┌─────────────────────────────────────────────────────────────┐
   │ Creative Assets                                             │
   ├─────────────────────────────────────────────────────────────┤
   │                                                             │
   │ Homepage Banner (728x90) *                                  │
   │ ┌─────────────────────────────────────────────────────────┐ │
   │ │ [Preview of uploaded banner]                            │ │
   │ │ spring-banner-728x90.png                                │ │
   │ │ [Change] [Remove]                                       │ │
   │ └─────────────────────────────────────────────────────────┘ │
   │ Requirements: 728x90px, PNG/JPG, max 150KB                  │
   │                                                             │
   │ Event Sidebar (300x250) *                                   │
   │ ┌─────────────────────────────────────────────────────────┐ │
   │ │ [📷 Upload Image]                                       │ │
   │ │ Drag & drop or click to upload                          │ │
   │ └─────────────────────────────────────────────────────────┘ │
   │ Requirements: 300x250px, PNG/JPG, max 100KB                 │
   │                                                             │
   │ Ad Copy (for all placements)                                │
   │ Headline: [Discover Our Spring Collection     ]             │
   │ CTA Text: [Learn More                         ]             │
   │                                                             │
   └─────────────────────────────────────────────────────────────┘
   
5. Set Budget and Schedule

   Configure campaign timing:

   ┌─────────────────────────────────────────────────────────────┐
   │ Budget & Schedule                                           │
   ├─────────────────────────────────────────────────────────────┤
   │                                                             │
   │ Campaign Schedule                                           │
   │ Start Date: [March 15, 2025    ]                           │
   │ End Date:   [April 15, 2025    ] or ☐ Run indefinitely     │
   │                                                             │
   │ Credit Budget                                               │
   │ Your Balance: 500 credits                                   │
   │ Campaign Cost: 175 credits/month                            │
   │ Duration: 1 month                                           │
   │ Total Cost: 175 credits                                     │
   │                                                             │
   │ ☐ Pause campaign when budget depleted                       │
   │ ☑ Notify me when 75% budget consumed                        │
   │                                                             │
   └─────────────────────────────────────────────────────────────┘
   
6. Review and Submit

   Campaign summary:

   ┌─────────────────────────────────────────────────────────────┐
   │ Review Campaign                                             │
   ├─────────────────────────────────────────────────────────────┤
   │                                                             │
   │ Campaign: Spring Product Launch                             │
   │ Objective: Lead Generation                                  │
   │ URL: https://acme.com/spring-offer                          │
   │                                                             │
   │ Placements:                                                 │
   │ • Homepage Banner (728x90)                                  │
   │ • Event Listings Sidebar (300x250)                          │
   │                                                             │
   │ Schedule: March 15 - April 15, 2025                         │
   │ Cost: 175 credits                                           │
   │                                                             │
   │ ☐ I confirm assets comply with advertising guidelines       │
   │                                                             │
   │ [Save Draft]  [Submit for Approval]                         │
   │                                                             │
   └─────────────────────────────────────────────────────────────┘
   
7. Campaign Active

   After approval:

   • Campaign goes live
   • Ads displayed in selected placements
   • Impressions and clicks tracked
   • Credits deducted

Campaign Management

Campaign Dashboard

┌─────────────────────────────────────────────────────────────┐
│ My Campaigns                                                │
├─────────────────────────────────────────────────────────────┤
│                                                             │
│ Spring Product Launch                    🟢 Active          │
│ March 15 - April 15, 2025                                   │
│ ┌─────────────────────────────────────────────────────────┐ │
│ │ Impressions: 12,450  │  Clicks: 342  │  CTR: 2.75%     │ │
│ │ Credits Used: 87/175 │  Remaining: 88                  │ │
│ └─────────────────────────────────────────────────────────┘ │
│ [View Details] [Pause] [Edit]                               │
│                                                             │
│ Winter Webinar Series                    ⏸️ Paused          │
│ Ended: February 28, 2025                                    │
│ [View Report] [Clone] [Archive]                             │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Campaign Analytics

Metric	Description
Impressions	Times ad was displayed
Clicks	Times ad was clicked
CTR	Click-through rate
Leads	Form submissions from landing page
Cost	Credits consumed

Related Entities

• Sponsorship
• Company Profile

Related Journeys

• UJ-S-004
• UJ-S-016

Acceptance Criteria

Frontend

• Campaign creation wizard
• Placement selection with previews
• Creative asset upload with validation
• Budget/schedule configuration
• Campaign dashboard
• Performance analytics
• Pause/resume functionality

Backend

• POST /api/sponsor/campaigns - Create campaign
• PUT /api/sponsor/campaigns/{id} - Update campaign
• POST /api/sponsor/campaigns/{id}/pause - Pause
• GET /api/sponsor/campaigns/{id}/stats - Analytics
• Ad serving integration
• Credit tracking

Permissions

• Sponsor admins can manage their campaigns
• Organization approves campaigns (if required)

Business Rules

• Credits validated before activation
• Asset dimensions enforced
• Content guidelines checked
• Schedule validated

Error Handling

• Asset validation errors
• Insufficient credits warning
• Approval rejection feedback